So if you’re building any kind of social networking style application you need to think about how you’re going to get this off the ground. How is your application going to be fun and useful for the first user? We’ve thought a lot about the empty room problem for Imity and we think we have a good answer, which is: Here’s what our empty room looks like. At the Reboot conference we did a bluetooth scan of the room. The result was overwhelming. There’s so much data out there. Bluetooth is already on, it’s just that nobody’s really paying any attention. Yet.

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