We’ve had a lot of discussion at the office about this blog and the website around it. It’s all too easy to fall into some kind of “let’s look corporate” trap always posting as the corporate “we” and trying to stay “on message” through a strict editorial process but that, frankly, is both boring and dehumanizing. Morten found a good discussion on Flock’s blog about this. I like the quote “If you don’t pay attention you drift towards a closed model” and I think it’s true there is a silence trap.

Our informal company motto is “Default Open” (which just means that we think that is really, really important) and we don’t want to close up we decided to broaden the scope on the blog and just blog whatever we find interesting and somewhat related to what we do here. So enough with the We already!. I’m Claus and I’ll be blogging a lot more over here from now on.

(p.s. Yes I realize that I accidentally did this post using the corporate “We” user for Wordpress. Ahh, the irony)

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